01
Week 1
Discovery
We understand the product, audience and the moment of decision we're building for. No mood boards yet.
- Brand & product deep-dive
- Audience & journey
- Success metrics
Process
Six steps from idea to a shipped experience.
A typical BrandVerse project runs eight to nine weeks. Discovery and direction come first, code comes early, and we stay through launch.
02
Week 2
Direction
One clear creative direction — scene, motion grammar, tone. We commit before we start designing screens.
- Concept statement
- Reference film
- Interaction model
03
Weeks 3–4
Prototype
A clickable, moving scene of the hero moment. Real code, real motion, on real devices.
- Interactive prototype
- Reduced-motion path
- Performance budget
04
Weeks 5–8
Production
We build the full experience — design, motion, engineering, content — in one team, on one timeline.
- Design system
- Full build
- Accessibility & SEO pass
05
Week 9
Launch
Deploy, warm caches, publish, promote. We sit with launch — we don't hand off a repo and disappear.
- Production deploy
- Analytics wiring
- Handover kit
06
Ongoing
Optimization
The experience is a product. We watch behaviour, refine scenes, and iterate against real conversion.
- Behaviour review
- A/B refinements
- Scene extensions